Now that the social media revolution is well under way, I don’t feel especially inspired to evangelize adopting Web 2.0 in this blog. If you are here, odds are you’ve already drunk that particular Kool-aid, as my friend Bob would say. Besides, there are much better evangelists out there. You might even be one of them.

But the flurry of activity around social media and my participation in it has prompted me to start a new conversation online. Or “Comm”-versation. (Insert groan here).

I’ve seen a lot of words published about the need for social media. What I have not seen much of is candid explorations of how the communication function needs to evolve. Where is the conversation about what new practices, strategies, and competencies communicators need to have today beyond knowing how to use social media tools to be effective?  In short, how do corporate communicators remain strategic and relevant in the social media era?  Read more »